Drawing User Journey Maps Celebrating 300 Students So Far!
Learners grow when they become teachers and teachers grow when they continue learning. That's one of the principles behind the podcast and projects I work with Jerzy Drozd at Lean Into Art. We started as an online art center about 10 years ago by hosting and participating in the creative challenge 30 Classes in 30 Days. Back then we hosted workshops by a variety of teaching artists in comics, illustration, visual art theory, and interactive design. That phase of Lean Into Art wrapped up after the first few years, now we're close to our 10th anniversary. Still teaching both on the podcast, which is over 330 free episodes, and via paying gigs in various other venues.
One of those venues for me is Skillshare, a learning and teaching community with a marketplace business model behind it. One of my classes I teach there is Drawing User Journey Maps to Design User Experiences, Gather Ideas, and Collaborate.
Journey mapping much like other pay for deliverables in ux consulting, it gets conflated and confused over time what's useful about it when you reduce it to mechanics and output focusing on the artifact alone. It's as if the artifact of a visual map is the point of the work, which it isn't. Journey maps are worth doing when you have brought together and included many perspectives told in a story arrangement. It's valuable when you take example people from your audience and their experiences, your business teams, makers/engineers, design, and more that connect to the work. Facilitating and gathering what you learn together, you get to assemble it as one big map that brings meaning to your audience and everyone involved. That's the real benefit of the journey map. You see one another and can collaborate to make more possible to make more meaningful useful products and service to your audience.
Inclusion, collaboration, wider perspective: that's the spirit and approach I find worthwhile for journey maps and that's what I teach in this 47 minute go at your own pace set of videos and practice project.
I'm posting to celebrate and thank over 300 students who've taken my class. It feels good to make something that's helpful to others who are paying for the learning. Thank you!